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Abstract

In order to be successfully promoted in target markets, a destination must be favourably differentiated from its competition, or positively positioned, in the minds of the consumers. A key component of this positioning process is the creation and management of a distinctive and appealing...

Author(s)
Echtner, C. M.
Publisher
University of Utah, Salt Lake City, Utah, USA
Citation
Tourism: building credibility for a credible industry. Proceedings of the Travel and Tourism Research Association twenty-second annual conference, Hyatt Regency Hotel, Long Beach, California, June 9-13, 1991., 1991, pp 329-332