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International tourism legacies are a key justification for hosting the Olympics. Although strong theoretical arguments have been made to support the tourism legacy, empirically measuring the effect has been problematic. Strong arguments for enhancing the legacy effect through the proper leveraging...

Moss, S. E.; Gruben, K. H.; Moss, J.
Routledge, Abingdon, UK
Journal of Policy Research in Tourism, Leisure and Events, 2019, 11, 1, pp 16-34

This paper reviews the roles of famous individuals (icons), who have become heroes or heroines in their fields, as the basis for developing and marketing tourism destinations. It argues that this phenomenon has been neglected in the tourism literature. Seven case studies are presented and analysed...

Pearce, P. L.; Morrison, A. M.; Moscardo, G. M.
Haworth Press Inc., Binghamton, USA
Journal of Hospitality & Leisure Marketing, 2003, 10, 1/2, pp 63-85
Full TextCABI Book Chapter Info
Cover for Generation Y: perspectives of quality in youth adventure travel experiences in an Australian backpacker context.

This chapter examines the importance of quality to Gen-Y youth adventure travellers and backpackers in Australia. Fourteen youth adventure travellers participated in focus groups, another 16 travellers participated in interviews and 8 youth adventure travellers completed travel diaries. The youth...

Jennings, G.; Cater, C.; Lee YoungSook; Ollenburg, C.; Ayling, A.; Lunny, B.
2009 CABI (H ISBN 9781845936013)
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