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Abstract

The Chinese outbound travel market has been one of the fastest-growing international markets over the past decade. However, estimating the size and identifying key tourist-generating areas for the Chinese travel market remain a significant challenge for international marketers. This empirical study ...

Author(s)
Li, X. A.; Harrill, R.; Uysal, M.; Burnett, T.; Zhan, X. F.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2010, 31, 2, pp 250-259