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Abstract

This article examines the contentious relationship between brand (destination) image and brand (destination) personality in the context of tourism destinations. Two studies on the relationship between both constructs show that both are related concepts. Canonical correlation analyses reveal that...

Author(s)
Hosany, S.; Ekinci, Y.; Uysal, M.
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
International Journal of Culture, Tourism and Hospitality Research, 2007, 1, 1, pp 62-81
Full TextCABI Book Chapter Info
Cover for Destination marketing research: issues and challenges.

This chapter examines destination marketing research and its attendant issues. It briefly covers the tourism system and phases of travel experience to provide a framework of departure for identifying destination marketing research issues, and then focuses on destination marketing research itself....

Author(s)
Uysal, M.; Harrill, R.; Woo, E. J.
ISBN
2011 CABI (H ISBN 9781845937621)
Type
Book chapter
Abstract

The Chinese outbound travel market has been one of the fastest-growing international markets over the past decade. However, estimating the size and identifying key tourist-generating areas for the Chinese travel market remain a significant challenge for international marketers. This empirical study ...

Author(s)
Li, X. A.; Harrill, R.; Uysal, M.; Burnett, T.; Zhan, X. F.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2010, 31, 2, pp 250-259
Abstract

Despite global recession, Macao continues to develop as an international gaming destination. However, as the intensity of development increases, the government is losing support for the gaming industry among some residents. This loss of support may be examined within the context of growth machine...

Author(s)
Harrill, R.; Uysal, M.; Cardon, P. W.; Vong, F.; Dioko, L.
Publisher
Wiley-Blackwell, Chichester, UK
Citation
International Journal of Tourism Research, 2011, 13, 1, pp 41-53