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Abstract

This chapter focuses on the sustainable management of tourism resources and highlights various sustainability tools. The concepts of sustainable tourism, ecotourism, community-based tourism, pro-poor tourism, and alternative tourism are discussed.

Author(s)
Gibson, D.
ISBN
2018 CAB International (H ISBN 9781786390240)
Publisher
CAB International, Wallingford, UK
Citation
Strategic management in tourism, 2018, Ed.3, pp 315-331
Abstract

The tourism environment is wide ranging, and the topics included in this section reflect this spread, covering, for example, specific tourism industry sectors, government policies on tourism, the roles of information technology and research, ecology management, and tourism trends. The tourism...

Author(s)
Jafari, J. (et al.)
Publisher
Prentice-Hall International, Hemel Hempstead, UK
Citation
Tourism marketing and management handbook., 1994, Ed. 2, pp 1-150
Abstract

Forecasting has been considered important in a service industry. Many techniques have been applied to improve forecasting results. This study intends to apply a neural network based fuzzy time series model to forecast the international tourist numbers arriving in Taiwan. Neural network is good at...

Author(s)
Huarng KunHuang; Moutinho, L.; Yu HuiKuang [Yu, H. K. T.]
Publisher
Haworth Hospitality Press, Binghamton, USA
Citation
Journal of Travel & Tourism Marketing, 2006, 21, 4, pp 15-24
Abstract

Numerous tourism marketing concepts, techniques, and application areas are introduced and explained. The topics cover the most important building blocks and managerial implications of marketing tourist products, services and destinations, ranging from marketing research approaches and the design of ...

Author(s)
Mazanec, J. A. (et al.)
Publisher
Prentice-Hall International, Hemel Hempstead, UK
Citation
Tourism marketing and management handbook., 1994, Ed. 2, pp 293-471
Abstract

This chapter concentrates on market size forecasting in international tourism . Demand is expressed either in the form of the number of tourist visits from an origin country to a foreign destination country, or in terms of tourist expenditures by visitors from the origin country in the destination ...

Author(s)
Witt, S. F.
Publisher
Prentice Hall, London, UK
Citation
Tourism marketing and management handbook., 1989, pp 163-167
Abstract

A series of chapters cover various aspects of tourism marketing. Tourism marketing management (Martin, pp.511-516) considers the marketing management process, aspects requiring particular attention and concepts which will assist the plan implementation. Tourism marketing mix (J. Cohen, pp.517-19)...

Author(s)
Martin, M. (et al)
Publisher
Prentice Hall, London, UK
Citation
Tourism marketing and management handbook., 1989, pp 511-528
Abstract

The business travel sector has grown rapidly over the last 20 years. For example, there was an 81% increase in business visits by British people between 1973 and 1984. The industry continues to develop and is rapidly changing, especially through the increased sophistication and expectations of...

Author(s)
Hampton, A.
Publisher
Prentice Hall, London, UK
Citation
Tourism marketing and management handbook., 1989, pp 27-30
Abstract

This chapter presents projections of tourism growth as well as its drivers. Other topics tackled include economic equality, inter-industry effects of tourism growth, challenges to tourism growth in lesser-developed countries, tourism's economic contribution, domestic tourism , industry...

Author(s)
Dwyer, L.
ISBN
2018 CAB International (H ISBN 9781786390240)
Publisher
CAB International, Wallingford, UK
Citation
Strategic management in tourism, 2018, Ed.3, pp 30-44
Abstract

A series of chapters cover marketing in the tourist industry. Market analysis (F. Go, pp.239-242) emphasizes the importance of market analysis for measuring market size, identifying trends, and forecasting revenues from a particular venture. Market penetration (R.L. Zallocco, pp.243-245) highlights ...

Author(s)
Go, F. M. (et al)
Publisher
Prentice Hall, London, UK
Citation
Tourism marketing and management handbook., 1989, pp 239-273
Abstract

This chapter examines several tourism demand forecasting methods (qualitative and quantitative) and provides examples which illustrate potential applications of the various methods. The main methods described are: Delphi and jury of executive opinion; cross-impact analysis; probability forecasting; ...

Author(s)
Witt, S. F.; Moutinho, L.; Huarng KunHuang; Yu HuiKuang [Yu, H. K. T. ]
ISBN
2018 CAB International (H ISBN 9781786390240)
Publisher
CAB International, Wallingford, UK
Citation
Strategic management in tourism, 2018, Ed.3, pp 45-72

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