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AbstractFull Text

The contributors to this conference present their latest research findings on hospitality and tourism marketing and management. Included in this proceedings are more than 70 papers, in addition to a number of abstracts. The papers are presented under the following headings: alternative tourism;...

Author(s)
Gursoy, D.; Yolal, M.; Lee, T.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp x + 602 pp.
AbstractFull Text

The focus for the growing phenomenon of medical tourism has been largely on westerners travelling to developing world destinations to receive cheaper conventional 'western' medical treatment than they can receive in their own countries. India is one such destination that has become one of the...

Author(s)
Lovelock, B. A.; Lovelock, K. M.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 421-423
AbstractFull Text

Customer-based brand equity is considered to be as one of the most influential factors on customer equity, differentiating a brand from other brands in the same category, the assessment of a brand's performance and establishing competitive advantage. The frameworks developed by Aaker (1996) and...

Author(s)
Tașkın, C.; Koç, E.; Boz, H.; Karadamar, A. A.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 467-474
AbstractFull Text

The growing fright tourism sector allows customers to enjoy frightful experiences within the context of horror, mystery, and the supernatural. Attractions such as haunted houses and ghost tours are experiences with a highly emotional component. Salem, USA was the site of the horrific witch trials...

Author(s)
Weidmann, S.
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 144-148
AbstractFull Text

This paper examines a number of best practice examples as well as community base tourism models around the world to determine the key success (and failure) criteria. It then evaluates these criteria and puts forth recommendations to increase community based tourism viability and presence in...

Author(s)
Dodds, R.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 36-39
AbstractFull Text

Creating positive tourist experience is vital for the tourism industry. A qualitative study was designed to reveal the memorable ecotourism experiences among Chinese ecotourists. The study has identified a number of key dimensions of ecotourism experience. The influence of ecotourism experience on...

Author(s)
Li Ting; Liu Fang; Liu JuanYi
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 303-306
AbstractFull Text

This segment-based expenditure analysis of Mount Fuji's 2008 summer season investigated inbound tourists, expatriates and domestic climbers via an intercept survey of 927 descending climbers. Domestic climbers, who preferred package tour or car access, had the highest total expenditure (Yen...

Author(s)
Jones, T. E.; Yang Yang; Yamamoto, K.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 77-85
AbstractFull Text

A conceptual approach to the development of gastronomic tourism is presented in the form of a complete concept of strategic development of gastronomic tourism. This concept defines: the purpose (the formation and development of gastronomic tourism in the Donetsk People's Republic), tasks (allocated ...

Author(s)
Irina, A.; Yana, M.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 682-685
AbstractFull Text

New tourism was recognized as the mainstream of Japanese tourism management around the year 2000, though mass tourism is also important because of the opportunities like Chinese group tours under inbound promotion. In this research, to explain tourism-based community development in Beppu city which ...

Author(s)
Hori, K.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 446-452
AbstractFull Text

The aim of this research is to explore relationships between a university and its impact on local tourism planning and management. Although there are numerous studies addressing tourism development and destination management; however, empirical studies are scant to explore the extent and nature of...

Author(s)
Alİpour, H.; Rezapouraghdam, H.; Rahİmİzhİan, S.; Soosan, A.; Safaeİmanesh, F.; Khalİd, H. S.; Abolghasemİ, M. A. S.
Publisher
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Citation
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 421-429

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