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AbstractFull Text

The primary objective of this research focused on developing creative tourism patterns for Trat Province based on the potential of the destinations and the travel motivations and behavior of tourists towards creative tourism. From this study, three themes of creative tourism routes were presented,...

Author(s)
Phumsathan, S.; Manowaluilou, N.; Udomwitid, S.
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 299-310
AbstractFull Text

There is no doubt that health is the one of the reason which directs people to the international tourism movement. Because of the little must their own country high-tech health care or there isn't any health care, some of the health services are much more expensive in their country etc. reasons,...

Author(s)
Dİnçer, F. İ.; Dİnçer, M. Z.; Türkay, B.
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 129-143
AbstractFull Text

The growing fright tourism sector allows customers to enjoy frightful experiences within the context of horror, mystery, and the supernatural. Attractions such as haunted houses and ghost tours are experiences with a highly emotional component. Salem, USA was the site of the horrific witch trials...

Author(s)
Weidmann, S.
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 144-148
AbstractFull Text

This paper presents the findings of a preliminary investigation into university students' perceptions of medical tourism. A convenience sample of 251 students from a large university in Australia voluntarily participated in a structured survey that sought their perceptions of medical tourism....

Author(s)
Shanka, T.; Wang HongYan; Wang JunYan
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 379-392
AbstractFull Text

The goal of this conference was to provide an interactive forum for attendees from academia, industry, government, and other organizations to actively exchange, share, and challenge recent research and case studies on hospitality and tourism marketing and management. Forty papers and a number of...

Author(s)
Lu, A. C. C.; Rao, Y.; Gursoy, D.
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 441 pp.
AbstractFull Text

Based on former literature, this study extracted exhibition activity, exhibition management, quality of service, and physiography as four constructs in memorable experiences at exhibitions. This study proposes memorable experiences at exhibitions lead to perceived hedonic value and utilitarian...

Author(s)
Sun YanYan; Wang YaoChin; Fu XiaoXiao
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 71-72
AbstractFull Text

In recent years international volunteer tourism has been rising and turning into an important niche market. This paper applies the empathy and moral development theory to understand the change of moral attitude and behavior of Taiwanese international volunteer tourists. Qualitative research methods ...

Author(s)
Hsiao MeiWen; Xu HongGang
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 68-70
AbstractFull Text

This study applies a bootstrap panel Granger causality test to examine the causal relationship between international tourism receipts and economic growth in 31 China's major regions for the period from 2000 to 2014, which accounts for both dependency and heterogeneity across regions. The empirical...

Author(s)
Wu TsungPao; Wu HungChe
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 274-286
AbstractFull Text

In recent years international volunteer tourism has been rising and turning into an important niche market. This paper applies the empathy and moral development theory to understand the change of moral attitude and behavior of Taiwanese international volunteer tourists. Qualitative research methods ...

Author(s)
Hsiao MeiWen; Xu HongGang
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 345-348
AbstractFull Text

The purpose of this research is the classification of Taiwan's international tourist hotels by RevPAR index, a popular hotel performance index but rarely used in Taiwan, and identification of important variables to affect the classification results. The results could be used to portfolio management ...

Author(s)
Hsu PingHsiang
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 336-344

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