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This study examines the effect of anthropomorphism and company generated message type on customer's willingness to patronage the brand in social networking websites. This study extends literature by investigating the interaction effect of message type and anthropomorphism on customer's behavioral...

Hu Yaou; Pan Li; Pan Li; Zhang Meng; Fu XiaoRong
Eastern Mediterranean University and Washington State University, Famagusta, Cyprus
Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017, 2017, pp 381-398

This study examines the influence of message framing and how a match or mismatch between message framing and individuals' regulatory focus can influence their destination image perceptions and visit intentions utilizing attribute framing and regulatory focus fit theories. This study also examines...

Zhang Meng; Zhang GuangYu; Gursoy, D.; Fu XiaoRong
Elsevier Ltd, Oxford, UK
Tourism Management, 2018, 69, pp 397-407