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AbstractFull Text

We propose a multi-scale decomposition-based framework to conduct real-time forecasts with the collected search engine queries in tourism. Findings suggest that the proposed method can identify three components of the search engine data sets. The results also reveal that the forecasting accuracy of ...

Author(s)
Chen Tong; Li Xin
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 82-85
Abstract

This study replicates and augments a segmentation approach with overlapped schemes by examining the Chinese outbound travel market. A total of 1600 past and potential long-haul Chinese outbound tourists in three Chinese cities were surveyed and segmented into three groups with overlapped segment...

Author(s)
Li, X.; Meng, F.; Uysal, M.; Mihalik, B.
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Journal of Business Research, 2013, 66, 6, pp 786-793