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Abstract

The expansion and development of tourism in rural areas is one of the current strategies considered by many countries for the development of rural areas. The community-based tourism was introduced in the 1970s, which guarantees a high level of community participation in development and planning...

Author(s)
Hesam, M.; Baghiani, H.
Publisher
University of Tehran, Tehran, Iran
Citation
Journal of Rural Research, 2018, 9, 1, pp Pe73, Pe75-Pe87
Abstract

Today, tourism is an important source of income particularly for rural areas and local communities. Because of the immense benefits of tourism for rural development, special measures must be taken to attract tourists. In this regard, the marketing mix including 7 factors of planning and management, ...

Author(s)
Hesam, M.; Cheraghi, M.; Akbari, Z.; Rohban, S.
Publisher
University of Tehran, Tehran, Iran
Citation
Journal of Rural Research, 2017, 8, 3, pp En471, Pe473-Pe485, En486