This final chapter outlines challenges and future research directions in terms of value creation in tourist experiences, and tries to integrate the previous chapters to further delineate research directions. Different behavioural constructs and their roles are discussed.

This chapter begins by outlining how value co-creation offers a new paradigm that fosters growth, innovation and competitive advantage for companies and destination authorities. It then draws attention to the renaissance presently occurring in the market, and how conditions and dimensions of this...

This chapter first describes what is and what constitutes a memorable experience and addresses afterwards the issue of how to engage tourists to collaborate in the co-creation of such experiences. The chapter considers involvement in tourist experiences as a mediator and moderator variable in value ...

This chapter was designed to update the chapter on self-congruity research in travel and tourism (Sirgy, 2014). That chapter reviewed much of the research on self-congruity in travel and tourism and provided a refinement of the theoretical model originally proposed by Sirgy and Su (2000). The goal...

The aim of this chapter is to enhance our understanding of the tourist experience concept by unravelling the tourist experience value concept, and based on that, present an updated research agenda. The future research directions proposed are based on a quality-of-life approach, here scaled down to...

This book attempts to outline value creation in tourist experiences, theoretically and practically, in order to obtain new understandings and models to help identify how value creation is changing within the tourism industry and demonstrate ways in which both tourists and settings can proactively...