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The booming Chinese outbound tourism has attracted worldwide attention. This study attempts to examine Chinese tourists' expectations of outbound travel products. A series of focus groups were conducted in eleven cities in China and various issues, concerns, and problems were identified related to...

Li, X.; Lai, C. T.; Harrill, R.; Kline, S.; Wang LiangYan
Elsevier Ltd, Amsterdam, Netherlands
Tourism Management, 2011, 32, 4, pp 741-749