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Abstract

This study compares the U.S. destination image of four groups of Chinese travelers with different travel horizons. The authors attempt to explore new and effective ways of comparing qualitative image information using methodological approaches from other disciplines. Specifically, they introduce...

Author(s)
Stepchenkova, S.; Li, X.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Travel Research, 2012, 51, 6, pp 687-703
Abstract

Travel blogs provide a new way of understanding consumers' perceptions on destination and its associated products. The purpose of this study was to examine international tourists' destination image of China as represented in travel blog discourse. Data were obtained from blog entries relating to...

Author(s)
Li, X.; Wang, Y. C.
Publisher
Taylor & Francis, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2011, 28, 7, pp 689-719