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Abstract

This study attempts to understand the position of the United States against its major non-Asian competitors in Mainland Chinese tourists' minds. A multistep procedure of destination positioning analysis was designed, which involved a combination of multidimensional scaling, correspondence analysis, ...

Author(s)
Li, X.; Cheng ChiaKuen; Kim HyoungGon; Li XiangPing
Publisher
Sage Publications Ltd, London, UK
Citation
Journal of Hospitality & Tourism Research, 2015, 39, 1, pp 75-104
Abstract

This study replicates and augments a segmentation approach with overlapped schemes by examining the Chinese outbound travel market. A total of 1600 past and potential long-haul Chinese outbound tourists in three Chinese cities were surveyed and segmented into three groups with overlapped segment...

Author(s)
Li, X.; Meng, F.; Uysal, M.; Mihalik, B.
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Journal of Business Research, 2013, 66, 6, pp 786-793