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Abstract

Travel blogs provide a new way of understanding consumers' perceptions on destination and its associated products. The purpose of this study was to examine international tourists' destination image of China as represented in travel blog discourse. Data were obtained from blog entries relating to...

Author(s)
Li, X.; Wang, Y. C.
Publisher
Taylor & Francis, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2011, 28, 7, pp 689-719
Abstract

The booming Chinese outbound tourism has attracted worldwide attention. This study attempts to examine Chinese tourists' expectations of outbound travel products. A series of focus groups were conducted in eleven cities in China and various issues, concerns, and problems were identified related to...

Author(s)
Li, X.; Lai, C. T.; Harrill, R.; Kline, S.; Wang LiangYan
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
Tourism Management, 2011, 32, 4, pp 741-749