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This study compares the U.S. destination image of four groups of Chinese travelers with different travel horizons. The authors attempt to explore new and effective ways of comparing qualitative image information using methodological approaches from other disciplines. Specifically, they introduce...

Stepchenkova, S.; Li, X.
Sage Publications, Thousand Oaks, USA
Journal of Travel Research, 2012, 51, 6, pp 687-703