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This study investigated how to form brand prestige of package tour in the senior tourism industry. A conceptual model was developed and tested using data collected from a sample of 331 senior tourists in Korea. The results indicated that four types of tour service performances (i.e. tourist ...

Hwang JinSoo; Lee JungHoon
Routledge, Abingdon, UK
Asia Pacific Journal of Tourism Research, 2019, 24, 7, pp 679-695