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Abstract

Tour guides are very important for elderly tourists, but very few studies have focused on their roles in the senior tourism market. Thus, this study proposed that senior tourists' perceptions of tour guides' professional competencies play an important role in the formation of rapport with the tour...

Author(s)
Hwang JinSoo; Lee JungHoon
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Travel Research, 2019, 58, 8, pp 1331-1346