This paper develops an intuitive methodology to reveal latent tourism demand. The aim is to quantify its scale by distinguishing the pair of origin-destination and the kind of tourism. The methodology starts measuring the market size that depends on origin population size and their willingness to...

Mainstream tourist volume forecast methods generally rely on historical market data, not suitable for newly developed tourism area due to the lack of data accumulation. In view of this issue, this paper proposes an objective forecast model for newly developed rural tourism areas. It takes the...

Understanding the competitiveness of hotel brands is important for hotel managers to shape their brands and initiate effective marketing strategies and business developments. However, evaluating hotel brand competitiveness is challenging due to the complexity of information involved. A hotel brand...

Tourism markets are heterogeneous, and their performance and effects can be better understood when considered separately. This paper investigates the linkages between tourism demand from several markets and quality of life, using Hong Kong as a case of study. The literature has, initially only...

Purpose: Examination of the image projected through photographs used in marketing materials can enable managers to identify opportunities for creating differentiated positioning in the marketplace. However, the impact of image projected through photographs has not received much attention in...

Purpose: This paper aims to examine the event attendance motives and the underlying mechanism through which event attendance motives influence positive word-of-mouth (PWOM) and revisit intentions. It also investigates how event attendance motives differ by gender. Design/methodology/approach: A...

Purpose: This study aims to investigate the tourists' intentions to use LBS within a tourism sector by integrating the elaboration likelihood model (ELM) into the framework of the theory of planned behavior (TPB). Design/methodology/approach: This study is conducted by an online survey and a...

There is strong growth in research on tourist emotion, with a substantial scholarly debate emerging, surrounding approaches to measurement. Recently objective physiological methods for measurement of emotion have been applied in the tourism field. However, there are few studies which explore the...

Trade shows are designed as business services to encourage business travel and business value for the triad of organizers, exhibitors, and visitors. This study draws on the theoretical base of trade show literature and the new service development (NSD) process for trade show innovation to propose...