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Abstract

Today, when visual marketing tools are widely used, destination songs realize the use of auditory sensory channels and expand the sense dimension of destination marketing. Based on sensory marketing theory, the article uses hybrid research methods to explore the actual effect and marketing value of ...

Author(s)
Lyu XingYang; Xu HaiJun; Tan HuiMin; Liu XiaoYan
Publisher
Tourism College of Beijing Union University, Beijing, China
Citation
Tourism Tribune, 2020, 35, 5, pp 124-138
Abstract

Having awareness is one of the important prerequisites for people to visit a tourist destination. Currently, there is a lack of systematic research on the relationship between visiting rate and destination awareness. To date, the question of "How many people will visit a destination after hearing...

Author(s)
Wu BaoQing; Wu JinFeng; Shi XiaoTeng; Zhang TianGe
Publisher
Tourism College of Beijing Union University, Beijing, China
Citation
Tourism Tribune, 2020, 35, 1, pp 78-94
Abstract

There has been a substantial rise in the number of Chinese tourists, with the Chinese millennials being important influencers. Yet very little is known about their tourism behavior, particularly how their perceived destination brand values influence their destination loyalty. This study brings in...

Author(s)
Luo Jun; Dey, B. L.; Yalkin, C.; Sivarajah, U.; Punjaisri, K.; Huang YuAn; Yen, D. A.
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Journal of Business Research, 2020, 116, pp 655-665
Abstract

According to China's tourism statistics, the inbound tourism market is composed of eight types of travel motivations (sightseeing, leisure, business meeting (business-m), visiting relatives and friends (visiting-rf), shopping, religious worship (religious-w), culture and sports (culture-s), and...

Author(s)
Huang HePing; Zhong Wei; Lai QingSheng; Qiu YiShu; Jiang Hong
Publisher
MDPI AG, Basel, Switzerland
Citation
Sustainability, 2020, 12, 6,
Abstract

Purpose: The purpose of this paper is to examine the factors influencing Sabah's indigenous food consumption, namely Kadazan-Dusun food, among tourists from China, Europe and Malaysia (non-Sabahans). Design/methodology/approach: Survey forms were distributed to tourists from China, Europe and...

Author(s)
Fam KimShyan; Sharifah Nurafizah, S. A.; Tan KimLim; Lai, F. H.; Ingko IdaAnak
Publisher
Emerald Publishing, Bingley, UK
Citation
British Food Journal, 2020, 122, 6, pp 1883-1896
AbstractFull Text

Chinese tourism in Europe has tripled over the last decade to reach 6 million tourists in 2018. Understanding tourist behavior allows for improvement of the tourist experience and better management of destinations. To these ends, this study analyzes (1) the motivations, expectations and...

Author(s)
Lojo, A.
Publisher
Institute for Tourism, Zagreb, Croatia
Citation
Tourism (Zagreb), 2020, 68, 1, pp 7-20
Abstract

With the popularity of social media, it is possible to use UGC (user-generated content) for tourist behavior study. However, current UGC-based tourism research is still text-centric; the visual content of user-generated photos is rarely used for tourism destination due to a technology restriction. ...

Author(s)
Zhang Kun; Chen DongZhi; Li ChunLin
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Quality Assurance in Hospitality & Tourism, 2020, 21, 2, pp 234-243
Abstract

With a lack of a comprehensive understanding of travel motivation toward a food destination, this study aims to identify internal motives of potential food tourists and their preferred destination attributes by adopting the push-pull framework. A survey was conducted via online networks of...

Author(s)
Diep Ngoc Su; Johnson, L. W.; O’mahony, B.
Publisher
Routledge, Abingdon, UK
Citation
Current Issues in Tourism, 2020, 23, 5, pp 572-586
Abstract

This study examines Chinese outbound tourists' motivations of visiting Israel, as a highly volatile destination. Employing means-end theory and its associated laddering technique, the study identified 6 means-end patterns (including 14 dominant means-end chains) to illustrate tourists' motivations...

Author(s)
Wen Jun; Huang SongShan
Publisher
Routledge, Abingdon, UK
Citation
Tourism Recreation Research, 2020, 45, 1, pp 80-93
Abstract

Brand engagement has become a major topic in brand management, but its application to the tourism industry remains limited. This study proposes an integrated framework for destination brand engagement, with two key drivers (destination brand authenticity and destination brand self-congruence)...

Author(s)
Chen RuiXia; Zhou ZhiMin; Zhan Ge; Zhou Nan
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Journal of Destination Marketing & Management, 2020, 15,

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