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The article explores the concept of cocreation of value, defined as the tourist's interest in mental and physical participation in an activity and its role in tourist experiences. Based on the theoretical perspective of "the new service-dominant logic," customer participation in tourist experiences ...

Prebensen, N. K.; Kim HyeLin; Uysal, M.
Sage Publications, Thousand Oaks, USA
Journal of Travel Research, 2016, 55, 7, pp 934-945