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Abstract

This article explores one potential reason for the online tourism market's slower than expected growth rate. It investigates to what extent value-added services provided by websites for tour operators and travel agencies are actually perceived as important by the customer in the search and purchase ...

Author(s)
Lexhagen, M.
Publisher
Cognizant Communication Corporation, Elmsford, USA
Citation
Information Technology and Tourism, 2004, 7, 2, pp 119-135