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Abstract

The rise of Hay-on-Wye (UK) as a "town of books" and of Stavanger (Norway) as a cultural centre are identified as two cases in which a single individual's entrepreneurial effort has profoundly influenced a destination's potential for development. These two cases are examined in detail through...

Author(s)
Johns, N.; Mattsson, J.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2005, 26, 4, pp 605-616
Abstract

This case study describes how a heritage destination was created in 1998 through entrepreneurial marketing by Anja Praesto, a marketing staff person at the Västergötland Museum. She initiated the destination named "In Arn's Footsteps" (I Arns Fotspǻr). Her insider's account is used as a data...

Author(s)
Mattsson, J.; Praesto, A.
Publisher
Routledge, Oslo, Norway
Citation
Scandinavian Journal of Hospitality and Tourism, 2005, 5, 2, pp 152-166