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Abstract

This study analyses cultural heritage as a tourism and marketing product. The discussion focuses around how the story of cultural heritage is constructed, whom it is for and what is incorporated and what is not. These questions are discussed using a marketing project in southern Sweden aimed at...

Author(s)
Eskilsson, L.; Högdahl, E.
Publisher
Routledge, Oslo, Norway
Citation
Scandinavian Journal of Hospitality and Tourism, 2009, 9, 1, pp 65-80