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Abstract

This article examines the use of analytical techniques for investigating and researching the structure of choice and decision making in a tourism context. One such method, the analytic hierarchy process, which has received widespread use in many other industries and contexts but very little use in...

Author(s)
Crouch, G. I.; Ritchie, J. R. B.
Publisher
Cognizant Communication Corporation, Elmsford, USA
Citation
Tourism Analysis, 2005, 10, 1, pp 17-25
Abstract

This study replicates and augments a segmentation approach with overlapped schemes by examining the Chinese outbound travel market. A total of 1600 past and potential long-haul Chinese outbound tourists in three Chinese cities were surveyed and segmented into three groups with overlapped segment...

Author(s)
Li, X.; Meng, F.; Uysal, M.; Mihalik, B.
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Journal of Business Research, 2013, 66, 6, pp 786-793