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Leisure Tourism

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Abstract

Decisions regarding appropriate investments in the public and private sectors and short-term marketing decisions depend heavily on the accuracy of forecasts of tourism demand. Approaches to demand forecasting in tourism are reviewed, both qualitative (traditional approaches, Delphi model,...

Author(s)
Uysal, M.; Crompton, J. L.
Citation
Journal of Travel Research, 1985, 23, 4, pp 7-15
Abstract

The importance of canonical correlation analysis lies in exploring the relationships among multiple dependent and multiple independent variables. The technique is descriptive, although it may be used for predictive purposes. Results obtained from a canonical analysis should suggest answers to...

Author(s)
Uysal, M.; O'Leary, J. F.
Citation
Annals of Tourism Research, 1986, 13, 4, pp 651-655
Abstract

Using selected activities from the 1983 US Nationwide Recreation Survey this paper addresses the following objectives: (1) the relationship between selected outdoor recreation activities and distance travelled; (2) the relationship between selected outdoor recreation activities and length of stay;...

Author(s)
O'Leary, J. T.; Uysal, M.; Dottavio, F. D.; Cordell, H. K.
Publisher
Academy of Marketing Science, University of Miami, Coral Gables, Florida, USA
Citation
Tourism services marketing: advances in theory and practice. Special conference series, volume II, 1986, 1986, pp 30-40
Abstract

The growth in number, and relative affluence, of the upper age bracket of the US population implies a steadily expanding potential market for tourism products aimed at the elderly. Ways in which the tourism industry seeks to attract this market sector are considered, along with which sources of...

Author(s)
McGuire, F. A.; Uysal, M.; McDonald, C. D.
Citation
Tourism Management, 1988, 9, 2, pp 161-163
Abstract

This study presents the results of an input-output model that was developed using non-survey methods for South Carolina, with specific reference being paid to coastal tourism and recreation activities. Of particular interest is how the results of this model; output, income, and employment...

Author(s)
Pomeroy, R. S.; Uysal, M.; Lamberte, A.
Citation
Leisure Sciences, 1988, 10, 4, pp 21-288
Abstract

The purpose of this study was to determine whether differences exist in the travel motivations, activities, and travel group type of blacks and whites from a national sample of travellers in the US population. Information from this analysis provides a basis for comparing the majority and minority...

Author(s)
Uysal, M.; O'Leary, J.
Citation
Tourism Management, 1989, 10, 2, pp 169-173
Abstract

A major concern of the tourist industry is the pursuit of a continued and intensive understanding of the tourists who support that industry. Although market segmentation has become one of the most valuable concepts in developing promotional strategies to reach the market more effectively, the...

Author(s)
Uysal, M.; McDonald, C. D.
Citation
Journal of Travel Research, 1989, 27, 3, pp 38-42
Abstract

Leisure service delivery systems need to ensure that adequate opportunities are available for the general public through the provision of recreational activities and programmes. It is not important who provides these opportunities as long as they are provided at an equitable price. In the USA,...

Author(s)
Maguire, P. A.; Uysal, M.
Citation
Revue de Tourisme, 1990, 45, 3, pp 2-6
Abstract

The article explores the design of destination and attraction-specific brochures, with particular reference to attributes of attractiveness and utility for trip planning. A general discussion is presented of the design of brochures and their roles in tourism marketing. Results are then discussed...

Author(s)
Getz, D.; Sailor, L.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 111-131
Abstract

The nature and extent of tourism marketing research have grown dramatically in recent years and this research is evolving into an accepted field of scholarly endeavour. One of the key strategic components of travel and tourism marketing is the area of communication and channel systems. This special ...

Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 1-248

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