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Previous studies have collectively suggested that most cultural tourists are "up-scaled" (high income earnings, high education, and mature aged). This simplistic profile of cultural tourists, however, does not seem to reflect the increasingly diversified group of cultural tourist attractions. This ...

Kim HyoungGon; Cheng, C. K.; O'Leary, J. T.
Elsevier Ltd, Oxford, UK
Tourism Management, 2007, 28, 5, pp 1366-1371