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CABI’s case study database - Tourism Cases, is a window into the world of tourism development. To search cases and find out more on how to read online, download PDFs and access teaching notes visit Tourism Cases at:  https://tourism.cabi.org/casestudies/

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Abstract

This paper investigates how the factors of psychological and geographical distances in conjunction with medical competence influence potential Chinese customers when they select a destination country for international healthcare services. We also explore how the severity of the customer's illness...

Author(s)
Zhang Jun; Seo SangYun; Lee HoonYoung
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
Tourism Management, 2013, 35, pp 32-40