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Abstract

A large-scale survey of food lovers revealed the critical importance of planned events in their lifestyles and travel. Details provided in this article include participation frequencies for various food-related events, segmentation based on food-event attendance, and the differences between...

Author(s)
Getz, D.; Andersson, T.; Vujicic, S.; Robinson, R. N. S.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Event Management, 2015, 19, 3, pp 407-419