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Environmental sustainability may be seen as a collective challenge that can only be met if a sufficient number of individuals cooperate. Whether or not individual tourists are willing to contribute their share may thus depend not only on the degree to which they think that environmental...

Doran, R.; Hanss, D.; Larsen, S.
Sage Publications Ltd, London, UK
Tourism and Hospitality Research, 2015, 15, 4, pp 281-292