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Abstract

Drawing from a large database of visitors to an island destination (Bornholm) in the Baltic Sea, this study employed a flexibility approach to identifying the destination's most valuable visitor segments as well as the destination's relative ability to satisfy each of them. Results of a series of...

Author(s)
Mykletun, R. J.; Crotts, J. C.; Mykletun, A.
Publisher
Pergamon Press, Oxford, UK
Citation
Tourism Management, 2001, 22, 5, pp 493-500