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Abstract

The overall goal of this study is to explore the relative importance different groups of tourists give to the vacation experience phases (pretrip, en-route, and on-site experiences). By clustering the tourist by their motivation and subsequently testing the relative importance given to the various...

Author(s)
Prebensen, N. K.; Woo, E. J.; Chen, J. S.; Uysal, M.
Publisher
Cognizant Communication Corporation, Elmsford, USA
Citation
Tourism Analysis, 2012, 17, 5, pp 617-627