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Leisure Tourism

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Abstract

This paper presents some aspects of branding the Scandinavian snow tourism product. It argues that the Scandinavian suppliers to the non-Nordic market need a stronger image and more distinct differentiation, and that a Scandinavian umbrella brand might be helpful to serve the purpose of increasing...

Author(s)
Flagestad, A.; Hope, C. A.
Publisher
Editions AIEST (Association Internationale d'Experts Scientifiques du Tourisme), St. Gallen, Switzerland
Citation
Tourism Review, 2001, 56, 1/4, pp 5-12
Abstract

Destination 21 is a new national eco-label for Danish tourism destinations established in 2000. It is intended to help destinations reach sustainable tourism development by working towards a number of national and local sustainability objectives. This paper discusses these objectives in relation...

Author(s)
Nyberg, L.
Publisher
Editions AIEST (Association Internationale d'Experts Scientifiques du Tourisme), St. Gallen, Switzerland
Citation
Tourism Review, 2001, 56, 1/4, pp 54-56
Abstract

Drawing from a large database of visitors to an island destination (Bornholm) in the Baltic Sea, this study employed a flexibility approach to identifying the destination's most valuable visitor segments as well as the destination's relative ability to satisfy each of them. Results of a series of...

Author(s)
Mykletun, R. J.; Crotts, J. C.; Mykletun, A.
Publisher
Pergamon Press, Oxford, UK
Citation
Tourism Management, 2001, 22, 5, pp 493-500
Abstract

The paper outlines a theoretical framework for the discussion and identification of indicators measuring the properties of tourism web sites. In this framework, we distinguish between the web site as a medium for describing an object, the web site as an object of description, and the normative...

Author(s)
Aaberge, T.; Grøtte, I. P.; Haugen, O.; Skogseid, I.; Ølnes, S.
Publisher
Springer-Verlag New York Inc., New York, USA
Citation
Information and communication technologies in tourism 2004, the 11th ENTER International Conference in Cairo, Egypt, 2004, 2004, pp 305-316
Abstract

Tourism offers an arena through which a place identity is imagined, imaged, negotiated and contained. This paper compares the Czech Republic and Slovakia, and shows how these countries construct and assert their identities through tourism. Although they both share a common history as Czechoslovakia ...

Author(s)
Ooi CanSeng; Kristensen, T. P.; Pedersen, Z. L.
Publisher
Institute for Tourism, Zagreb, Croatia
Citation
Tourism (Zagreb), 2004, 52, 2, pp 151-163
Abstract

Most destination branding studies concentrate on how brand images and messages are formulated and presented. Their approaches stem mainly from general marketing, and deal narrowly with the poetics of branding. They leave many social and cultural issues embedded in the branding campaign unexamined....

Author(s)
Ooi CanSeng
Publisher
Taylor & Francis AS, Oslo, Norway
Citation
Scandinavian Journal of Hospitality and Tourism, 2004, 4, 2, pp 107-128
Abstract

This paper presents a framework that can assist destination marketers in developing destination logos. The main goal of a logo is to enhance awareness about the destination and to build a beneficial destination image. Input from three parties should be considered in the process of developing ...

Author(s)
Hem, L. E.; Iversen, N. M.
Publisher
Taylor & Francis AS, Oslo, Norway
Citation
Scandinavian Journal of Hospitality and Tourism, 2004, 4, 2, pp 83-106
Abstract

Tourists' expression of a destination visited are of relevance when discussing images of places, branding, and questions concerning how to "measure" the destination. This study focuses on tourists' own expressions of what destinations they have visited recently. Respondents (n=1154), Norwegian ...

Author(s)
Prebensen, N. K.
Publisher
Haworth Press Inc., Binghamton, USA
Citation
Journal of Hospitality & Leisure Marketing, 2005, 12, 3, pp 63-85
Abstract

Cultural products are often used as a means of attracting tourists to areas that currently have low levels of tourism, particularly because of their peripheral location. This article reports on attempts to develop textile-related cultural tourism in disadvantaged areas of Europe. Surveys of 1100 ...

Author(s)
Richards, G.
Publisher
Cognizant Communication Corporation, Elmsford, USA
Citation
Tourism Review International, 2005, 8, 4, pp 323-338
Abstract

This chapter is based on interviews conducted in 2002 with 60 Germans and 50 Italians to capture the images evoked in potential tourists to Finland by marketing pictures showing a lake landscape. The chapter utilizes the notion of "spirit of place" to describe the potential tourism-marketing value...

Author(s)
Tuohino, A.
Publisher
Channel View Publications, Clevedon, UK
Citation
Lake tourism: an integrated approach to lacustrine tourism systems, 2005, pp 101-118

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