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Abstract

This paper analyses and compares the tourism strategies of Copenhagen, Denmark and Singapore and examines how Copenhagen and the Singapore Tourism Board manage their tourism industries and balance the different interests of locals and tourists. It discusses their respective tourism strategies and...

Author(s)
Ooi CanSeng
Publisher
Pergamon Press, Oxford, UK
Citation
Annals of Tourism Research, 2002, 29, 3, pp 689-706
Abstract

Most destination branding studies concentrate on how brand images and messages are formulated and presented. Their approaches stem mainly from general marketing, and deal narrowly with the poetics of branding. They leave many social and cultural issues embedded in the branding campaign unexamined....

Author(s)
Ooi CanSeng
Publisher
Taylor & Francis AS, Oslo, Norway
Citation
Scandinavian Journal of Hospitality and Tourism, 2004, 4, 2, pp 107-128