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Abstract

Purpose: The purpose of this paper is to analyse factors influencing the propensity to share travel experiences in social media during a trip, across a sample of Millennial and Generation Z consumers in three different countries. Design/methodology/approach: An online survey was sent to consumers...

Author(s)
Styvén, M. E.; Foster, T.
Publisher
Emerald Publishing, Bingley, UK
Citation
Journal of Tourism Futures, 2018, 4, 1, pp 80-92