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Abstract

This paper reviews the strategies employed by five Danish letting agencies for distributing holiday cottages via the Internet. These strategies vary between the agencies with some only selling directly to the end consumers, while one (the largest in fact) only sells through travel agents in the...

Author(s)
Marcussen, C. H.
Publisher
Springer-Verlag Wien, Wien, Austria
Citation
Information and communication technologies in tourism 1999. Proceedings of the International Conference in Innsbruck, Austria, 1999., 1999, pp 259-269