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Abstract

Purpose - This paper aims to display the role of hotel restaurants in gastronomic place branding. The authors view hotel restaurants as having a great potential in the promotion of local gastronomy. Design/methodology/approach - The research was done in several stages. First, the authors selected...

Author(s)
Gordin, V.; Trabskaya, J.; Zelenskaya, E.
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
International Journal of Culture, Tourism and Hospitality Research, 2016, 10, 1, pp 81-90