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The article argues that semiotic analysis can be applied advantageously in tourism studies. C. S. Peirce's representation triad is applied to destination representations by conceptualizing destinations, related activities, or entities as objects; photographs or textual descriptions as signs; and...

Pennington, J. W.; Thomsen, R. C.
Routledge, Oslo, Norway
Scandinavian Journal of Hospitality and Tourism, 2010, 10, 1, pp 33-53