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AbstractFull Text

Web 2.0 allows firms to implement innovative forms of communication and cocreation with customers. Despite the value of social media for tourism, few researchers have analyzed the content strategies of cruise lines on Facebook and Twitter. This study contributes by introducing a new approach to...

Tiago, T.; Couto, J. P.; Tiago, F.; Faria, S. D.
University of the Aegean, Chios, Greece
Tourismos, 2017, 12, 3, pp 19-47