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Segmenting the motivation of travelers using the push and pull framework remains ubiquitous in tourism. This study segments the girlfriend getaway (GGA) market on motivation (push) and accommodation (pull) attributes and identifies relationships between these factors. Using a relatively novel...

Khoo-Lattimore, C.; Prayag, G.; Disegna, M.
Sage Publications, Thousand Oaks, USA
Journal of Travel Research, 2019, 58, 5, pp 774-792