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This article focuses on mega-event leveraging, specifically on experiences in the developing context. While most large-scale sporting events such as the Olympic Games and the FIFA World Cups have been traditionally hosted in the more affluent, developed and industrialised nations; the hosting of...

Tichaawa, T. M.; Bob, U.
Routledge, Abingdon, UK
Leisure Studies, 2015, 34, 6, pp 742-757