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Leisure Tourism

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Abstract

Ways of encouraging people to spend more of their time and money in their local parks and recreation areas in the USA are examined. The marketing of destinations is highlighted and the four essential ingredients defined: product, place, price, and promotion.

Author(s)
Uysal, M.
Citation
Parks & Recreation, USA, 1986, 21, 10, pp 57-61
Abstract

The growth in number, and relative affluence, of the upper age bracket of the US population implies a steadily expanding potential market for tourism products aimed at the elderly. Ways in which the tourism industry seeks to attract this market sector are considered, along with which sources of...

Author(s)
McGuire, F. A.; Uysal, M.; McDonald, C. D.
Citation
Tourism Management, 1988, 9, 2, pp 161-163
Abstract

The study investigated similarities and differences of first-time and repeat visitors to South Carolina, USA, in relation to selected variables. It examined trip-related characteristics and visitor characteristics, and presented differences/similarities in relation to state-specific destinations. A ...

Author(s)
Uysal, M.; Russett, A. L.
Publisher
Recreation, Travel and Tourism Institute, Clemson University, Clemson, South Carolina, USA
Citation
Hospitality & tourism invitational proceedings, 1988, pp 10-15
Abstract

The article explores the design of destination and attraction-specific brochures, with particular reference to attributes of attractiveness and utility for trip planning. A general discussion is presented of the design of brochures and their roles in tourism marketing. Results are then discussed...

Author(s)
Getz, D.; Sailor, L.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 111-131
Abstract

Travel brochures are used throughout the tourist industry to promote virtually all tourist destinations. This study examines how regional travellers in a US state request and use this material, specifically focusing on the relationships between brochure use, propensity to travel and travel...

Author(s)
Wicks, B. E.; Schuett, M. A.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 77-90
Abstract

US state tourism advertising slogans fail to communicate Unique Selling Propositions (USP). This is mostly due to the fact that states themselves are geologically and culturally diverse entities whose many and diverse appeals cannot be captured in a single slogan. Two basic recommendations are made ...

Author(s)
Richardson, J.; Cohen, J.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 91-109
Abstract

Consumer information acquisition has largely focused on decision making or functional needs. Recently, a set of complementary information needs (i.e., hedonic, aesthetic, and social) have been introduced in the consumer behaviour literature. This study examines functional and aesthetic information...

Author(s)
Vogt, C. A.; Fesenmaier, D. R.; MacKay, K.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 133-146
Abstract

The image formation process has been an area of inquiry for more than 20 years. The process of image formation is intricately entwined with the destination selection process. Understanding the different techniques utilized to form destination images is necessary to developing an image consistent...

Author(s)
Gartner, W. C.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 191-215
Abstract

Visitors and destinations are the focal point of spatial interaction. The nature and extent of such interaction can influence the level and intensity of environmental degradation or enhancement. This study examines the variation of environmental concerns with respect to visitor (age, gender,...

Author(s)
Uysal, M.; Jurowski, C.; Noe, F. P.; McDonald, C. D.
Citation
Tourism Management, 1994, 15, 4, pp 284-294
Abstract

Several tourism and related studies have used length of stay in their survey instruments and have reported related findings in the context of travel expenditures and visitor behaviour. However, they have not provided much information regarding the destination's importance and seasonal variation in...

Author(s)
Uysal, M.; Fesenmaier, D. R.; O'Leary, J. T.
Citation
Journal of Travel Research, 1994, 32, 3, pp 61-64

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