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Leisure Tourism

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Abstract

The study investigated similarities and differences of first-time and repeat visitors to South Carolina, USA, in relation to selected variables. It examined trip-related characteristics and visitor characteristics, and presented differences/similarities in relation to state-specific destinations. A ...

Author(s)
Uysal, M.; Russett, A. L.
Publisher
Recreation, Travel and Tourism Institute, Clemson University, Clemson, South Carolina, USA
Citation
Hospitality & tourism invitational proceedings, 1988, pp 10-15
Abstract

The study aimed to identify, compare and interpret differences in groups of travellers who visited a popular coastal resort destination area during peak and shoulder seasons in South Carolina, USA. It sought to determine whether it is possible to differentiate between people who choose to visit...

Author(s)
Bonn, M. A.; Furr, L.; Uysal, M.
Citation
Journal of Travel Research, 1992, 31, 1, pp 50-56
Abstract

Festivals and special events are the cultural resources of an area that make possible the successful hosting of visitors. These events are usually organized to create a positive image of a place and bring in money to the local community. Since the 1980s there has been growing interest in festivals...

Author(s)
Uysal, M.; Gahan, L.; Martin, B. S.
Citation
Festival Management & Event Tourism, 1993, 1, 1, pp 5-10
Abstract

The article explores the design of destination and attraction-specific brochures, with particular reference to attributes of attractiveness and utility for trip planning. A general discussion is presented of the design of brochures and their roles in tourism marketing. Results are then discussed...

Author(s)
Getz, D.; Sailor, L.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 111-131
Abstract

Information sources about a product or service potentially affect a tourist's purchase decision. Further, the demographic and socioeconomic characteristics of tourists influence the manner in which they search for, rate and use information about tourism-related products or services. The article...

Author(s)
Andereck, K. L.; Caldwell, L. L.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 171-189
Abstract

This paper views three marketing communication elements as critical in building and retaining repeat visitors: external, internal and word-of-mouth messages. The paper provides a conceptual model that links these communications elements to the phenomenon of repeat travel purchase behaviour. The...

Author(s)
Reid, L. J.; Reid, S. D.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 3-19
Abstract

Attributes important to escorted tour participants were used to explore the differences between clients of tour operators and clients of travel agents in the USA. Customers purchasing directly from operators valued experience with the tour company and personal recommendations. Agency clients valued ...

Author(s)
Duke, C. R.; Persia, M. A.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 37-55
Abstract

Communication channels as a segmentation base provide a way of understanding what kind of information sources travellers use, and whether potential travellers in different groups vary in terms of sociodemographics, travel characteristics, media habits, and psychographic behaviour. Using cluster...

Author(s)
Hsieh, S.; O'Leary, J. T.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 57-75
Abstract

Travel brochures are used throughout the tourist industry to promote virtually all tourist destinations. This study examines how regional travellers in a US state request and use this material, specifically focusing on the relationships between brochure use, propensity to travel and travel...

Author(s)
Wicks, B. E.; Schuett, M. A.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 77-90
Abstract

Consumer information acquisition has largely focused on decision making or functional needs. Recently, a set of complementary information needs (i.e., hedonic, aesthetic, and social) have been introduced in the consumer behaviour literature. This study examines functional and aesthetic information...

Author(s)
Vogt, C. A.; Fesenmaier, D. R.; MacKay, K.
Citation
Journal of Travel & Tourism Marketing, 1993, 2, 2/3, pp 133-146

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