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Abstract

This study examines the role that tour operators play in packaging travel to developing countries using Indonesia as a case study. Fifty-one responses from a questionnaire conducted amongst tour operators registering with the Indonesian Tourist Office in Los Angeles, USA, indicate that American...

Author(s)
Gartner, W. C.; Bachri, T.
Publisher
International Business Press, Binghamton, USA
Citation
Global tourist behavior., 1994, pp 161-179
Abstract

Thirteen contributions present examples of tourist behaviour and tourism marketing research that incorporates the global nature of tourism as an integral component. The globalization of tourism has resulted in more culturally diverse travellers with different preferences, motivations, expectations ...

Publisher
International Business Press, Binghamton, USA
Citation
Global tourist behavior., 1994, pp 271 pp.