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This article examines the use of analytical techniques for investigating and researching the structure of choice and decision making in a tourism context. One such method, the analytic hierarchy process, which has received widespread use in many other industries and contexts but very little use in...

Crouch, G. I.; Ritchie, J. R. B.
Cognizant Communication Corporation, Elmsford, USA
Tourism Analysis, 2005, 10, 1, pp 17-25