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This study replicates and augments a segmentation approach with overlapped schemes by examining the Chinese outbound travel market. A total of 1600 past and potential long-haul Chinese outbound tourists in three Chinese cities were surveyed and segmented into three groups with overlapped segment...

Li, X.; Meng, F.; Uysal, M.; Mihalik, B.
Elsevier, Amsterdam, Netherlands
Journal of Business Research, 2013, 66, 6, pp 786-793