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Abstract

A bagged clustering approach was used to identify behavioural market segments among 5365 summer tourists visiting Austria (1997). 12 variables were used for segmenting the tourists: cycling; swimming; going to a spa; hiking; going for walks; organized excursions; excursions; relaxing; shopping;...

Author(s)
Dolnicar, S.; Leisch, F.
Publisher
Cognizant Communication Corporation, Elmsford, USA
Citation
Tourism Analysis, 2000, 5, 2/4, pp 163-170