Austria, Germany, Switzerland and Japan have built major open-air museums dedicated to the preservation of the traditional rural architecture of their alpine regions. These museums are highly popular tourist attractions. An analysis of the visual presentation and museological interpretation of...

The Fifth Luxembourg Tourism Forum, which took place in January 1997, was organized jointly by the Society of International Fairs of Luxembourg and the European Tourism Institute of Trier University. It brought together more than 120 policy makers, tourism professionals, entrepreneurs and...

It is noted that in the last ten years much effort has been invested in exploring the role of textiles as an important ingredient in special interest tourism in Austria. The paper gives an overview of the different tourism marketing strategies which use textile art to achieve their goals. The...

The evolution of the Kärnten-Card, the most succesful touristic visitors-card in Europe, with more than 700 000 cards sold in 5 years and total proceeds of about sch 190 million is traced. This project has grown as an important economical tool for the 97 participants (museums, cruise ships in the...

A bagged clustering approach was used to identify behavioural market segments among 5365 summer tourists visiting Austria (1997). 12 variables were used for segmenting the tourists: cycling; swimming; going to a spa; hiking; going for walks; organized excursions; excursions; relaxing; shopping;...

When looking for information about a tourism product in the majority of cases websites are the first contact most tourists have with a tourism product. Moreover, the first impression of a destination or tourist facility is crucial for the evaluation of these. As pictures and text are a main part of ...

This paper examines the length of stay of cultural tourists in a mountain destination in the northeast of Italy. A microeconomic perspective of cultural tourism is provided, in which the main point of interest is to analyse the attitudes of visitors regarding culture and their overall vacation. To...

The authors study the determinants of the expenditure behaviour of visitors to two types of museums. Ad hoc surveys were conducted between June and September 2011 of visitors to the South Tyrol Museum of Archaeology and the Museum of Modern and Contemporaneous Art of Trento and Rovereto (MART)....

This paper investigates the managerial perspectives of dark heritage sites and considers how visitors can benefit from and ideally be transformed by the overall experience. Initially the paper provides a review of dark tourism literature and considers the relevance of the servicescape concept for...