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Full TextCABI Book Chapter Info
Cover for Measuring comparative performance of vacation destinations: using tourists' self-reported judgements as an alternative approach.

This study was designed to test the use of a practical approach developed: (i) to measure external performance of two international tourist destinations (Turkey and Mallorca, Spain); and (ii) to investigate their competitive position not only against each other but also against other major...

Kozak, M.
2004 CABI Publishing (H ISBN 085199749X)
Book chapter