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Leisure Tourism

Your source for all tourism, leisure and hospitality information

CABI’s case study database - Tourism Cases, is a window into the world of tourism development. To search cases and find out more on how to read online, download PDFs and access teaching notes visit Tourism Cases at:  https://tourism.cabi.org/casestudies/

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Abstract

Research in business and marketing increasingly indicates the significance of relational benefits, perceived price, and perceived value in retaining customers. However, little research has considered three types of relational benefits and perceived price and value together in the customer retention ...

Author(s)
Han HeeSup; Kim WanSoo
Publisher
Taylor & Francis, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2009, 26, 8, pp 820-835
Abstract

This study examined hotel customers' eco-friendly decision-making processes. Specifically, the current study tested the relationships among attitude toward green behaviors (ATGB), overall image (OI), visit intention (VI), word-of-mouth intention (WOMI), and willingness to pay more (WPM) by...

Author(s)
Han HeeSup; Hsu, L. T.; Lee JinSoo
Publisher
Elsevier, Amsterdam, Netherlands
Citation
International Journal of Hospitality Management, 2009, 28, 4, pp 519-528
Abstract

As the public is increasingly concerned about environmental issues, green management is rapidly becoming a strategic tool that can enhance a hotel's competitive advantage. This study explores how to develop the image and branding of a green hotel using the concepts of cognitive, affective and...

Author(s)
Lee JinSoo; Hsu, L. T.; Han HeeSup; Kim YunHi
Publisher
Routledge, Taylor & Francis, Oxfordshire, UK
Citation
Journal of Sustainable Tourism, 2010, 18, 7, pp 901-914
Abstract

The purpose of the present study was to examine the utility of the modified theory of reasoned action (TRA) in predicting tourists' behavioral intention to try the local cuisine in New Orleans. The results indicated that the proposed model had strong predictive ability regarding tourists' intention ...

Author(s)
Ryu, K. S.; Han HeeSup
Publisher
Taylor & Francis, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2010, 27, 5, pp 491-506
Abstract

Numerous studies have employed the theory of planned behavior (TPB) to understand customers' behaviors in various fields, but none has tested and extended the theory to explain customers' decision formation to pay comparable regular-hotel prices for a green hotel. This is the first study designed...

Author(s)
Kim YunHi; Han HeeSup
Publisher
Routledge, Taylor & Francis, Oxfordshire, UK
Citation
Journal of Sustainable Tourism, 2010, 18, 8, pp 997-1014
Abstract

Despite customers' increasing environmental concerns and demand for green products in the lodging industry, there has been a lack of research undertaken to identify critical factors in hotel consumers' eco-friendly decision-making processes. The present study was designed to identify the expected...

Author(s)
Lee MiSung; Han HeeSup; Willson, G.
Publisher
Routledge, Taylor and Francis Group, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2011, 28, 8, pp 840-855
Abstract

This study broadened Oliver's (1997) four-stage loyalty theory by incorporating positive switching barriers and multiple dimensions of cognition, and altering the links in the original theory to build a robust model that offers a clearer understanding of customers' loyalty formation. A total of 394 ...

Author(s)
Han HeeSup; Hyun SungHyup [Hyun, S. H. S. ]
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2012, 29, 1, pp 40-56
Abstract

Despite the rapid growth of the medical- tourism industry, research about medical hotels, which are an essential part of the industry, remains rare. The present study attempted, first, to identify the possible benefits that international medical tourists perceive in a medical hotel and examine...

Author(s)
Han HeeSup; Hwang JinSoo
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
International Journal of Hospitality Management, 2013, 35, pp 100-108
Abstract

The main purposes of the present study were to improve and modify an existing emotion scale to increase its efficacy for assessing upscale restaurant customers' emotional experiences, and to develop and test a conceptual model of the relationships among emotion factors, their cognitive antecedents, ...

Author(s)
Han HeeSup; Jeong Chul
Publisher
Elsevier Ltd, Oxford, UK
Citation
International Journal of Hospitality Management, 2013, 32, pp 59-70
Abstract

With the increasing concern for ecological issues among hotel customers, this study pursues an investigation of customers' perceptions of hotels' core business in association with green practices and the resulting purchase-related loyalty (i.e. intentions to visit, accept price premiums, and...

Author(s)
Ham, S.; Han HeeSup
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2013, 18, 7, pp 731-748

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